CarParts.com //

CarParts.com is a convenient and simple market place transforming the way drivers shop for parts in today’s

digital world.

client //

CarParts.com

year //

2020

category //

Automotive

role //

Junior Design Intern
at Poppins Agency asisting Senior Designer

type of Work //

Visual Identity

Verbal Identity
Brand strategy
Messaging

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The Challenge: 

To provide CarParts.com will a full brand refresh, helping them to better reflect their people first approach to car maintenance.

The Brand: 

The vision of CarParts.com is to build a community of drivers who can rely on them for all their vehicle fixes and upgrades.

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Every team needs a badge. At the centre of the identity is the CP monogram, embodying not only the automotive industry but the partnerships and relationships they build with their customers and fans. 

See full project on the Poppins Agency website

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A minimal sports branding inspired colour palette and a series of super graphics and patterns were created to allow the brand to be quickly identifiable. The graphics bringing energy to the brand and representing the journeys customers make. The CarParts.com identity is a modern engaging brand experience, backed with strong graphics and trust. Providing customers with a friendly reliable source no matter what they drive, or where they are going, CarParts.com is here for you.