Kite For Good Hope //

Kite For Good Hope is once in a lifetime experience for the go getters, adventurers and risk takers of the kite surfing world around the most southern point of South Africa.

client //

Kite For Good Hope

year //

2021

category //

Charity sporting event

role //

Lead Designer & Illustrator

type of Work //

Visual Identity

Illustrations

T-shirt Designs
 

The Challenge: 

To create a logo and illustrations to represent Kite For Good Hope; a

charity event encompassing the sport of

kite surfing.

 

‘Our mission is to supply a once in a lifetime experience for the go getters, adventurers and risk takers of the kite surfing world. The goal to give individuals the opportunity to kite around the Cape Of Good Hope. It has only been done once before by one founding partner. All earnings and donations will be given to a charity of the riders choice.’

The Brand: 

The visual identity of Kite For Good Hope reflects both the culture of the sport and the location. The brand is appealing to watersports enthusiasts and echos the positivity around the event, encouraging the charity atmosphere.

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Concept Design Idea

 

Concept based brand pitched back to Kite For Good Hope Client. ‘The beauty of the challenges are that they take you places in the world you would never go to.’ - Co Founder Corbyn Munnik Instead of Corbyn and his partners mission ending with Kite For Good Hope I pitched them back a rough idea to host this as just one challenge out of 4.

 

The idea to create an elite club, IAGURA, representing a foundation raising money for charities and enticing the go getters and adventurers to join. Each individual would have their own account where they could keep their information of completed challenges linked to their fundraising pages. On the platform they could plan their travel and have access to any photography/ videography from the event. Each individual challenge to be a sub-brand designed to reflect the activity/location.  

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